EA SPORTS x NAWAZ ALAMGIR

FIFA 23 AR MOTION GFX

I had the incredible opportunity to collaborate with EA Sports on FIFA 23, with the aim to innovate and redefine visual storytelling. Through the seamless integration of Augmented Reality (AR) graphics, we embarked on a mission to enhance the viewer experience by unveiling a new layer of captivating narratives within replays.
The goal was to present technical data on goals during replays adding a futuristic and cinematic element. The new graphics also appeared as an overlay in-game during setpieces like freekicks and corners.
My task was to design and animation concepts for AR graphics, these will then be passed on to the game development team that implements my design and animations into the game build.

Initial Designs + development

I conducted an extensive exploration of various typographic layouts and lockup arrangements to find the most visually appealing and impactful design solutions. This methodical approach aimed to discern and ascertain the design solutions that would not only possess an aesthetically pleasing allure but also yield significant effectiveness in conveying the intended message.

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Client: EA Sports                Project: FIFA 23                 Role:Concept Design + Animation
I had the incredible privilege of working on a game that holds a special place in my heart—a game that I have played with since 1994. The opportunity to contribute to a project I am personally passionate about and continue to play on a daily basis was nothing short of a dream come true.
Reflecting back to my childhood in 1998, I vividly recall the enthusiasm that led me to design my own assets for FIFA 98, including customized boots and ad boards, which I shared with fellow gamers through a dedicated platform. I never thought that this would propel me towards a trajectory where I would eventually find myself entrusted with the responsibility of crafting graphics for a game that captivates the attention of millions of players worldwide.
It was an immense honor and undoubtedly stands as one of the most noteworthy milestones in my professional journey. The combination of personal attachment, the unwavering admiration for the game, and the sheer scale of its reach made this experience an extraordinary chapter in my career—a profound testament to the dedication and commitment I have poured into my craft.